Used-car window sticker generator for dealerships

Use Dealerspot's free window sticker generator to enter a used car's details and download a printable PDF. Add the public listing URL if you want a QR code shoppers can scan on the lot. Check the PDF before displaying it, especially the price and the fixed footer about excluded charges. If the footer conflicts with your pricing, use an approved template with wording that accurately describes the offer.

The generator creates a sales sheet for a car you have in stock. It uses the information you enter, so have your inventory record, current mileage, approved price, and public listing handy before you start. Prepare the FTC Buyers Guide separately where required.

1. Gather the details for one vehicle

Pick a vehicle that has finished your reconditioning workflow and is ready for sale. Ask the person preparing the sticker to match the VIN and stock number against the vehicle and its inventory record. Two cars with the same year, make, and model can have different mileage, equipment, and prices. The stock number gives your team a quick way to find the right record when a shopper calls from the lot.

Enter the year, make, model, trim, and mileage. Use a current odometer reading if the car has been driven since intake. Add specifications such as transmission and color only after confirming them. The description field can give buyers one or two useful details they can check on the car, such as whether it has heated front seats. If you are uncertain about an option, have someone verify it on the vehicle before you describe it in the sticker or online listing.

2. Check the price and the footer together

Pull the price from your dealership's approved advertising record. FTC staff's September 2026 guidance explains that the FTC Act applies to price claims across media, including print. According to that guidance, the advertised price should include all dealer-required charges, including a mandatory documentation fee. Charges the government directly requires the consumer to pay, such as applicable taxes, may be excluded. FTC staff pricing FAQs (PDF)

Dealerspot's PDF uses fixed footer text that says the price excludes a dealer document preparation charge, among other items. The public form has no control for editing that text. Read the footer alongside the price and check both against your actual offer and applicable requirements. If your dealership charges a mandatory documentation fee and the footer says it is excluded, use a different approved template. Putting the fee in the headline amount still leaves the conflicting footer on the page.

3. Send the QR code to the exact car

Paste the public page for that vehicle into the listing URL field. Copy the address from the page a shopper sees, since an internal inventory link may require a staff login. If the car's listing is still being prepared, you can leave the URL blank and enter the dealership's name and phone number so the PDF can display contact information.

Check the form’s summary and download the PDF. The PDF's template labels are in English, including when you use the Spanish version of the form. Print a copy and scan the QR code from a phone while signed out. Check that the page shows the right car and that the price matches. Also check the scan through the glass from where a shopper would stand. A code that works on your monitor can be harder to scan once the printed sheet is mounted.

4. Assign someone to replace outdated copies

Treat the printout as a snapshot. A working QR code can take a shopper to an updated listing, while the paper still shows the old price or mileage. Whenever you approve a price change, assign one person to update the listing, generate a new PDF, remove the old copy, and confirm the replacement is on the car. Use the same check if the public listing URL changes.

Hypothetical example. Stock A104 is a 2021 Toyota Corolla LE with 48,210 miles. The manager approves an advertised price of $16,900 and later changes it to $16,500. The dealership in this example charges no documentation fee. The lot coordinator checks the replacement PDF's price and footer against the approved offer, opens the QR link, and matches the online price to the new printout. Then the coordinator removes the $16,900 copy and checks A104 off the reprint list. The figures illustrate the update process. If several cars are repriced in the same batch, hand the lot coordinator a list sorted by stock number. Have them match each replacement to the physical car and mark the job complete after the old copy comes off.

Before the sticker goes on the car

• Match the VIN, stock number, mileage, and equipment to the vehicle.
• Compare the approved price and footer with what the buyer would actually be charged.
• Scan the printed QR code or check the dealership phone number on the PDF.
• Check that the vehicle also has the applicable disclosure form on display.

The federal Used Car Rule requires covered dealers to display a Buyers Guide before offering a covered vehicle for sale. The Buyers Guide covers matters such as warranty disclosures and serves a separate purpose from the sales sticker. Check the FTC's guidance for coverage and exceptions, including the exemptions for Maine and Wisconsin. FTC Dealer's Guide to the Used Car Rule